The As Seasons Change output was the result of using colour and badging in order to create an engaging system to combine two main categories (As Seasons Change - For The Home and As Seasons Change - For Yourself) under one umbrella campaign. Sticking with our house fonts TT Norms and Archer combined with autumnal colours, i created a system in which by simply using a badge the customer will be able to identify the as Seasons Change modules at homepage and department page levels.
Positioning
With Summer drawing to a close but still making the most of the warmer days and long, light evenings, customers thoughts will be turning to preparing for Autumn. To enjoy those lovely lingering summer moments QVC had put together a brief to help the QVC customer get herself and her home ready for crisp colourful leaves, fresh snappy breezes and comfortable cosy nights in.
